A Season of Change launched as, an international online first, a lifestyle show and app for women focusing on nutrition, fitness, self image & style and was piloted first in New Zealand.
The 12-week episodic event spanned over of 16 weeks of engagement, creating a community of over 10,000 women. It resulted in a 60% rise in sales for the naming sponsor and was met with a 96% approval rating from the audience.
A Season of Change is a 12-week body, self-image and lifestyle event. Dedicated to helping women look better, feel better and be better. 'A Season of Change' invited women from all walks of life to join us for a 12-week ... let's call it a movement, which is committed to helping them create a 'lifestyle' they can actually live.